Mayoral Campaign
Type
Freelance
Year
2022
Marketing Lead for Steve Ferguson’s Successful Mayoral Campaign in Prince Edward County, Ontario.
I was independently responsible for developing the brand identity, designing the print marketing materials and creating the campaign website. I collaborated with the election campaign committee to ensure clear messaging across mediums while providing creative direction and design of campaign communications.
Trustworthy brand messaging and design. Instilling a sense of comfort for voters.
Branding & PRINT
I worked closely with our campaign writers on key messaging and ensuring consistency and repetition throughout the campaign. I developed the campaign sub-tagline: ‘Let’s Keep The Momentum Going’ to inspire action and speak to my client’s successful position as Mayor. I used clean typography to emphasize key messaging and appeal to the majority of voters. I incorporated symbolic elements that were familiar to voters (eg. Prince Edward County Map) across marketing collateral — newspaper ads, mailers, and signage.
website
The campaign website was built to inform, reassure and inspire action. I designed an information-rich landing page for voters to learn more about the voting process and my client’s proposed plans. It was important to highlight his achievements as mayor with visual references to these milestones. I promptly learned how to use the committee’s preferred CMS platform and successfully created a mobile responsive website under tight timelines.